A Letter from Us

About Us

See how we empower food with tech

What inspires us at Hometaste

The story behind

In 2017, Hometaste started our journey with a simple idea — sharing home-cooked food with everyone in the neighbourhood. Thanks to e-commerce, we gathered home chefs to start selling food online in the neighbourhood of Klang Valley. Throughout the journey, we empowered home chefs to share their homecooked food with the neighbourhood.

Having worked with different home chefs over the 5 years, we found that our home chefs recipes are good and should be accessible to a larger audience. However, being a home chef can be challenging and has its limitations. Many good recipes are disappearing. To ensure the continuity of good food recipes, we found out that there is more that we can do besides empowering home chefs — buy your good food recipes.

In 2021, we started to acquire good recipes. Through our food concept development, we standardize the recipes and cooking procedures to create products tailored to the larger audience offering more affordable, more exciting and popular foods. We have enhanced good food recipes with a different yet better approach. 

Check out our successful brand kitchens

Our good food is not limited to online food delivery only. To make it more convenient and be closer to our customers, we’ve launched our first offline concept store in Bandar Sunway that includes dine-in and takeaway options. We are planning to roll out more of our offline store across Peninsular Malaysia.

Our dedication and commitment to share good food and serve high quality, great-tasting and affordable food to everyone has brought us to do even more through food innovation.

Aston Chua, Founder and CEO

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